Professional Profile

 

Marketing and social media professional with 10+ years of experience across social media management, content creation, email marketing, and customer engagement. Known for managing 15+ client accounts at once, running paid social campaigns, and building genuine online communities. Hands-on with Canva, Adobe Creative Suite, Meta Business Suite, Mailchimp, and HubSpot — and certified in Google Ads and Google Analytics. Self-directed, organized, and comfortable working remotely. B.S. in Marketing, Colorado State University Global. Currently seeking part-time remote work in social media, marketing coordination, customer support, virtual assistance, or administration. Core competencies include:

• Marketing Strategy

• Social Media Marketing / Management

• Email Marketing

• Adobe Creative Suite

• SEO / SEM

• CRM

• Market Research

• Website Design / Content

• Newsletters

• Advertising Campaigns

• Google Analytics / AdWords

• Basic HTML and CSS

Career Summary

PetSmart Grooming Salon

A pet grooming salon in Parker and Castle Rock, Colorado.

2026 to Present

Dog Groomer and Cat Bather

• Build trusted one-on-one relationships with clients and their pets, delivering consistent, high-quality grooming services.

• Recognized by coworkers with multiple PlayUp peer recognition awards.

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Core Athletic Club

A fitness and athletic club in Boerne, Texas.

2024

Customer Service, Front Desk Associate

• Managed the club's social media presence, creating content that boosted member engagement.

• Served as a professional point of contact for members and guests across phone, email, and in person.

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Penguin Suits Advertising Agency

An advertising and marketing agency located in Boerne, Texas.

May 2020 to Nov 2020

Social Media Specialist / Content Creator / Brand Interpreter

• Planned, scheduled, and executed social media calendars for approximately 15 businesses' accounts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn for thrice-weekly posts, including daily comment moderation and interactions.

• Designed graphics and written compositions for use in social media campaigns, vlogs, webinars, and websites using Adobe Creative Suite, Canva, Zoom, Screencast-o-matic, Facebook Creator Studio, and other tools.

• Investigated and evaluated clients' social media presence and recommended courses of action for stakeholders through written, visual, and/or oral presentations.

• Photographed events and products for use in social media campaigns and website content. Edited photos and videos as needed with Photoshop and Premiere Pro.

• Provided analytics reporting for management and clients, along with recommendations for future actions to ensure growth.

 

Freelance Marketing / Social Media / Digital / Website Design

Providing digital marketing, social media management, website design, and logo design in Colorado and Texas.

2015 to 2023

Owner and Manager

• Investigated and evaluated clients' social media presence and recommended a course of action for stakeholders through oral and visual presentations.

• Designed graphics and compositions for use in social media campaigns, printed materials, logo design, email campaigns, and apparel using Adobe Creative Suite, Buffer, Canva, and other tools.

• Photographed and video recorded events and activities for use in social media campaigns, printed materials, websites, and email campaigns.

• Created relevant and engaging posts for social media accounts daily, including comment and message moderation.

• Designed micro-targeted paid ads and utilized A/B testing for ad effectiveness.

 

Independent Contractor with Rover.com

A dog walking and boarding service in Littleton, Colorado.

2015 to 2018

Owner and Manager

• Arranged meet and greets with potential clients and their pets while maintaining a complex schedule for dog boarding, dog walking, check-in visits, and dog daycare.

• Maintained a 100% response rate and a response time of a few minutes, with an initial booking rate of 98%.

• Received 30+ 5-star reviews from a base of 100 clients and achieved RoverGo "elite sitter" status.

• Developed social media presence and CRM system to improve client/prospect engagement.

 

Blue Buffalo Pet Foods – Great Plains Leasing

A premium pet food manufacturer, assigned in Littleton, Colorado.

2015 to 2016

Demonstration Representative

• Facilitated relationships between customers and the brand in PetSmart and Petco stores.

• Provided nutritional recommendations or solutions based on extensive product knowledge.

• Increased sales of Blue Buffalo brand pet foods by 11–17% each month in the assigned stores.

• Captured new clients by approaching them in the store and asking questions about their pets' nutritional needs, and if they were satisfied with their pet food.

• Maintained neat and orderly product inventory and replenished when necessary.

 

Ancient Path Martial Arts and Fitness Centers

A health and fitness self-defense school in British Columbia, Canada.

2009 to 2012

General Manager

• Instructed martial arts classes and managed 2–5 employee schedules.

• Designed and managed marketing, advertising, and website campaigns complemented by logos and printed materials created with Adobe Creative Suite.

• Called and emailed leads, arranged initial appointments, greeted guests, taught initial session, and signed up new clients.

• Arranged external events and managed trade booths for lead generation.

• Enrolled 200 new clients within 6 months.

 

United Studios of Self Defense

A health and fitness self-defense school in Skokie, Illinois.

2002 to 2009

Assistant Manager

• Instructed group and private martial arts training classes.

• Called and emailed leads, arranged initial appointments, greeted guests, taught initial session, and signed up new clients.

• Arranged external events and managed trade booths for lead generation.

• Designed and maintained client email campaigns with newsletters, sales, promotions, and other communications.

• Recognized as the top lead generator for the business, having brought in hundreds of leads monthly.

 

Education

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• Bachelor of Science, Marketing, Colorado State University Global.

• Massage Therapy, Heritage College.

Volunteer Work

 

Champion High School Choir Boosters

2023–2024

• Designed and managed fundraising website and adjacent programs. Created a variety of t-shirt designs for choir students.

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Kendall County Democratic Party/Boerne Area Democrats/League of Women Voters

2018–2024 (intermittent)

• Managed social media accounts, creating content that engaged the local community and supported party messaging and events.

• Designed and maintained website content supporting outreach and volunteer coordination.

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Two Blondes All-Breed Rescue

2014 to 2018

• Fostered puppies and adult dogs until they found their forever home. Included transporting dogs to veterinary appointments, caring for extremely ill dogs, helping them recover from surgery, and basic training.

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